Asfolt was created to address some interior parts that I wanted personally for my first Porsche 911 build with Rothsport Racing - a backdated 1985 Carerra. When I could not find the things I desired, I started making them. It’s sometimes the little things that express our individual differences. More stuff is not the answer. Less but better is. We want longevity in products but desire them to become old favorites that get better with age. They should take on the patina of use and your own DNA. We want both old and new - the best of both worlds. We appreciate quality and precision. We love craftsmanship. Beautiful, minimal objects that promote simplify, utility and longevity.
I have been guiding the product creation process for over two decades. A former Product Director for Nike as well as working extensively on numerous start-up ventures and successful Kickstarter campaigns, I have uniquely positioned myself to bridge the disciplines of brand, design, development and production. I strive to work on products that connect both physically and emotionally with people. I surround myself with an amazing and highly diverse group of creatives that I collaborate with depending on the project and product needs. In the end, we want to make cool shit and have fun doing it along the way.
For some, driving is a means to an end. A way to get from here to there. For us, there is no destination. There is no end of the road. Just the joy of the next corner. It is its own reward. It is what we love to do.
We’re Asfolt. We drive.